School of Business

Sport Management Faculty

Joanne Williams, Associate Professor

212 Luther Bonney Hall

(207) 780-4032


D.PE, (1997) Springfield College
M.Ed, (1991) Springfield College
B.Ed, (1987) West London Institute of Higher Education (Brunel University)

Areas of Expertise

Academic: Sport Marketing, Sponsorship
Research Interests: Sport Marketing, Sponsorship, Outcome Assessment in Sport Management

Professional Activities

Professor Williams teaches sport management courses within the Business Administration degree. Her current research focuses on sport marketing and sponsorship. She is also involved in additional projects addressing sport management curricula innovations and assessment, and the development of discipline specific accreditation for sport management programs. She has published in a number of journals and conference proceedings. Dr. Williams is a member of the North American Society for Sport Management and the Sport Marketing Association. Prior to joining the USM faculty in 2007, Dr. Williams served as a faculty member and administrator at Nichols College. She also spent several years working in the sport industry and was the tournament director of the McCalls LPGA Classic at Stratton Mountain, VT.

Heidi M. Parker, Assistant Professor

122 Luther Bonney Hall

(207) 780-4313


Ph.D. The Ohio State University
M.A.Ed. Western Carolina University
B.S. University of North Carolina Pembroke

Areas of Expertise

Sport Consumer Behavior, Sponsorship and Endorsements, Gender Issues in Sport

Professional Activities

Professor Parker is a faculty member in the sport management program, housed within the University of Southern Maine School of Business. Her research centers on sport consumer behavior specifically focusing on factors that influence fan attitudes and perceptions. She has published in a variety of journals and presented her research at a number of academic conferences. Dr. Parker is a member of the North American Society for Sport Management (NASSM) and is the Vice President of Inclusion and Social Justice for the National Association for Girls and Women in Sport (NAGWS). She has taught a number of courses within her discipline including Sport Law, Sport Finance, Sport Consumer Behavior, Sport Research Methods, and Sport Management. Prior to coming to USM, Dr. Parker was a faculty member at Syracuse University.

John Schumacher, Lecturer

521 Luther Bonney

(207) 780-4286


M.S. Sport Management, University of Connecticut 2016

Graduate Certificate in College Instruction, University of Connecticut 2015

B.A. Whitman College 1995

 Area of Expertise

Strategic Management of Sporting Events, Venue Planning & Facility Management, Environmentally Sustainable Sport Project Management, International Sport Governance, Sport Operations & Sport Communications

Professional Activity

John has experience with more than 20 World Cup and Olympic events as a Senior Competitions Manager and has worked as a Media Officer for FIFA.