Digital Marketing Analytics Accelerated Graduate Pathway
- Leads to Master of Science (MS)
- Accelerated Graduate Pathway
Become a leader in today’s ever-evolving digital marketing landscape by learning how to harness data and artificial intelligence (AI) for impactful, data-driven decision-making. The Digital Marketing Analytics Accelerated Graduate Pathway at the University of Southern Maine (USM) will let you complete both a bachelor’s and a master’s degree in as few as five years, fast-tracking your education, saving you time and money and launching your career with a competitive advantage.
This STEM-designated program — the only one of its kind in New England — blends
cutting-edge AI-driven applications with practical, real-world experience, preparing you to analyze data, optimize campaigns, and design digital marketing strategies.
Prestigious accreditation
The School of Business at USM has earned accreditation from the Association to Advance Collegiate Schools of Business (AACSB)
STEM-designated program
Get your MS in a program officially recognized by the United States government for its focus on technology and mathematics
Two degrees in five years
Complete both a bachelor’s and a master’s degree in as few as five years
Academic catalog
Receive guidance and support to follow pathway requirements and enroll in graduate-level courses.
View requirements
Eligible majors
All majors across USM are eligible for this accelerated graduate pathway.
Program duration
Typical completion time to earn both your BS and MS: 5 years
Department / School
How our accelerated Digital Marketing Analytics MS program works
Get a head start on your graduate education with a 5-year Accelerated Graduate Pathway at USM. In the last one to two semesters of your senior year, take up to 12 graduate-level credits that count toward both your bachelor’s and master’s degrees.
After completing your undergraduate degree, you’ll continue directly into the MS in
Digital Marketing Analytics program with a strong foundation for your remaining
graduate studies.
By accelerating your pathway, you’ll save both time and tuition money while gaining the expertise employers want: Search engine optimization (SEO), search engine marketing (SEM), web analytics, digital data collection, augmented and virtual
reality applications, and AI-driven marketing strategy.
We’re here to help answer questions about costs
Get practical knowledge from experts in the field, then apply it in real-world scenarios
What to expect when you get your Digital Marketing Analytics MS in this accelerated graduate pathway at USM
Quality accreditation
Our School of Business is AACSB-accredited. This mark of distinction is achieved by fewer than 5% of all business schools in the world.
Professional development opportunities
Get involved with one of our many student organizations and clubs to further prepare yourself for a career in digital marketing analytics.
Experienced faculty
Our faculty members possess an exceptional blend of academic expertise and professional experience to best advise you on how to succeed in your career.
Next steps
Our undergraduate admissions counselors are here to answer your questions about the admissions process, our academic programs, and student support services.
Please note: You must enroll at the University before declaring this pathway. This pathway is most beneficial when you declare it as early as possible in your undergraduate studies. Current USM students should contact your Academic Advisor to learn more about how the pathway can work with your current academic progress.