In written communication, our full name should be spelled out when the University is first mentioned or cited, with “USM” in parentheses:
- University of Southern Maine (USM)
Any subsequent references to our University may vary slightly, depending on the audience you are addressing.
| Communications | First mention | Subsequent mentions |
|---|---|---|
| External: To the public, legislators, etc. | University of Southern Maine (USM) | University of Southern Maine, our University, we, our, us |
| Internal: To students, faculty, and staff | University of Southern Maine (USM) | University of Southern Maine, our University, we, our, us |
| Media coverage | University of Southern Maine (USM) | University of Southern Maine, the University |
The “USM” acronym should be used sparingly or when necessary for genuine space limitations (such as social media hashtags).
NOTE: Placing “USM” before the name of a department, office, school, program, etc. is not necessary nor beneficial. As a reminder, “University of Southern Maine” is our brand. “USM” is not a brand.
“USM” as a nickname
“USM” is still very much welcome as a University nickname.
Acceptable usage of “USM” includes:
- University Store merchandise
- Student group/organization materials
- T-shirts, banners, posters, etc.
- Materials supporting school spirit
If you have any questions or concerns about the proper usage of our University name or acronym, submit a marketing request.