When including a text link (or hyperlink), avoid using calls to action (CTAs) like “click here” or including the entire URL — these are not screen reader-friendly links.
- Do NOT use the full web address by itself in any form (with or without https:// )
- Hide URLs behind descriptive text with action words (CTAs) that describe the link’s destination
- e.g., “learn more about _____” or “register now”
Correct format:
- Visit the Photo Library
- Learn more about the Photo Library
- Schedule a campus visit to get a feel for our university.
Incorrect format:
- Click here to visit the Photo Library
- Visit the Photo Library here: https://mycampus.maine.edu/group/usm/photo-library
- Find out how to schedule a campus visit: usm.maine.edu/office-of-admissions/visits-and-online-experiences