Rebecca Achen

Dr. Rebecca Achen is a university professor and digital marketing consultant who specializes in helping small business owners craft strategic marketing plans that focus on building, enhancing, and maintaining relationships with clients and business partners. As an educator, she is passionate about creating engaging courses rooted in the science of teaching and learning that rely on applied projects to enhance problem-solving and critical thinking. She believes in the importance of bridging theory and practice and works to help other professors do the same. She has published more than 40 academic articles and 4 book chapters on the use of relationship marketing on social media in sport and effective strategies to enhance teaching and learning.