Wei-Kang Kao

Dr. Kao received a PhD in research, evaluation, measurement & statistics with a focus on consumer behavior from Oklahoma State University, Stillwater, OK. He has taught digital marketing and applications, marketing applications, and categorical data analysis courses at the Harrisburg University of Science and Technology. Dr. Kao’s research interests focus on areas such as digital marketing/ E-Commerce, service marketing, gaming and live streaming commerce, artificial intelligence and marketing. He has published in numerous academic journals including Journal of Marketing Communications, Journal of Hospitality and Tourism Management, and Electronic Commerce Research and Applications, to name a few.