Richard Bilodeau
HE | HIM | HIS
- Senior Lecturer of Entrepreneurship and Marketing
- Director, Maine Center for Business and Economic Research
- Director, Maker Innovation Studio (MIST Lab)
Portland campus, Luther Bonney Hall, room 214
Fall 2024 Office Hours:
Wednesdays and Thursdays from 1 – 2 pm and by appointment
Education
- M.B.A., Marketing, University of Southern Maine 1998
- B.S., Business Administration, University of Southern Maine 1996
Research Interests
- Optimizing neurobiology for creative decision-making
- Developing a triple bottom line / sustainability mindset in new ventures
- Marketing the startup company
- Using design thinking to create value in the marketplace
Professor Bilodeau teaches both undergraduate and graduate courses in entrepreneurship, creative strategies, design thinking, business sustainability, and marketing. He is an entrepreneur who is a partner in two growing businesses (one in direct marketing and the other in television production and research). He also has an active consulting practice with clients located in the United States, Canada, and Europe.
In addition to his teaching, Professor Bilodeau oversees USM’s Center for Entrepreneurship, directs the Maine Center for Business and Economic Research and the Maker Innovation Studio (MIST Lab), is the Faculty Chair of the Hussey Leadership Institute, and serves on the Honors Faculty Council.
Professor Bilodeau’s current research focuses on the role our neurobiology plays in our creative and business decision-making and design thinking process. He also studies practice models for innovation, sustainability, resilience, and leadership.
Prior to his career in business and education, he worked in a clinical laboratory where he conducted research and testing involving tumor markers.
In his free time, Professor Bilodeau enjoys yoga, meditation, traveling, drawing, and exploring the vibrant restaurant scene in Portland, Maine (where he resides) and Montreal, Quebec (where he visits often).
Expertise
Academic:
- Entrepreneurship
- Small Business Management
- Creative Strategy
- Marketing
- Product Development and Management
- Professional Selling
- Neurobiology
Professional:
- Product Development
- Brand Management
- Direct Marketing
- Television Research
- Nutraceutical Development and Management
- Endocrinology
Portland campus, Luther Bonney Hall, room 214
Fall 2024 Office Hours:
Wednesdays and Thursdays from 1 – 2 pm and by appointment
Education
- M.B.A., Marketing, University of Southern Maine 1998
- B.S., Business Administration, University of Southern Maine 1996
Research Interests
- Optimizing neurobiology for creative decision-making
- Developing a triple bottom line / sustainability mindset in new ventures
- Marketing the startup company
- Using design thinking to create value in the marketplace
