Eklou Amendah

Assistant Professor of Marketing

207-780-4595

eklou.amendah@maine.edu

Portland campus, Luther Bonney Hall, Room 215

Fall 2024 Office Hours:

Monday 12:30 - 1:45 PM or by appointment

Education

Ph.D., Consumer Sciences and Retailing, Purdue University, 2008
M.S., Consumer Affairs, Auburn University, 2004
M.S., Business Law, University of Lome, Togo, 2000
B.S., Commercial Law/Business Law, University of Lome, Togo, 1999

Research Interests

Technology in Marketing

Mobile payment
Online shopping

Brand and strategy

Brand evaluation
Retail strategy

Consumer behavior and analytics

Healthcare services
Sports research: Season ticket holders

Marketing and cooperatives

Cooperatives: Shared services cooperatives
Cooperative models

School of Business

Dr. Eklou Romaric Amendah is a professor of marketing at University of Southern Maine. He specifically teaches marketing, consumer behavior and marketing research courses. Dr. Amendah is a passionate researcher. His research focuses on technology in marketing, branding, retail strategies, consumer perception of healthcare services, sport management and cooperative development. As an active researcher Dr. Amendah publishes in academic journals and presents his research projects at various conferences.

Prior to joining USM Dr. Amendah spent twelve years as a School of Business faculty member at Southern New Hampshire university in Manchester, NH where he taught marketing courses, conducted research, wrote a book with two other colleagues, and managed an academic program.

Selected Publications

Clamp, C., Amendah, E. & Coren, C. (2019). Shared Service Cooperatives: A Qualitative Study Exploring, Applications, Benefits and Potentials. Published by Oak Tree Press, Cork, Ireland.

Park, J., Amendah, E., Lee, Y., & Hyun, H. (2019). M-payment service: Interplay of perceived risk, benefit, and trust in service adoption. Human Factors and Ergonomics in Manufacturing & Service Industries. 29, 31 – 43.

Shen, Li, & Amendah, E. (2015) “The attitude of Chinese consumers toward illegal downloading of music, movies and software in the United States.” Journal of Comparative International Management, 18, 1, 2015.

Broaden, C., Amendah, E., & Matthews, C. (2014). Regional Trade Groups and FDI in Africa: An Exploration of Investment Patterns. Conference Proceedings. Africa Academy of Management.