Richard Bilodeau
HE | HIM | HIS
Senior Lecturer of Entrepreneurship and Marketing
Portland campus, Luther Bonney Hall, room 214
Spring 2024 Office Hours:
Wednesdays and Thursdays from 1 – 2 pm and by appointment
Education
- M.B.A., Marketing, University of Southern Maine 1998
- B.S., Business Administration, University of Southern Maine 1996
Research Interests
- Optimizing neurobiology for creative decision-making
- Developing a triple bottom line / sustainability mindset in new ventures
- Marketing the startup company
- Using design thinking to create value in the marketplace
Professor Bilodeau teaches both undergraduate and graduate courses
in entrepreneurship, creative strategies, design thinking, business
sustainability, and marketing. He is an entrepreneur who is a partner in
two growing businesses (one in the direct marketing and the other in
television production and research). He also has an active consulting
practice with clients located in the United States, Canada, and Europe.
In addition to his teaching, Professor Bilodeau oversees USM’s Center
for Entrepreneurship, is the Interim Director of the Center for
Economic and Business Research, is the Faculty Chair of the Hussey
Leadership Institute, and serves on the Honors Faculty Council.
Professor Bilodeau’s current research focuses on the role our
neurobiology plays in our creative and business decision-making and
design thinking process. He also studies practice models for innovation,
sustainability, resilience, and leadership.
Prior to his career in business and education, he worked in a clinical
laboratory where he conducted research and testing involving tumor
markers.
In his free time, Professor Bilodeau enjoys yoga, meditation, traveling,
drawing, and exploring the vibrant restaurant scene in Portland, Maine
(where he resides) and Montreal, Quebec (where he visits often).
Expertise
Academic:
- Entrepreneurship
- Small Business Management
- Creative Strategy
- Marketing
- Product Development and Management
- Professional Selling
- Neurobiology
Professional:
- Product Development
- Brand Management
- Direct Marketing
- Television Research
- Nutraceutical Development and Management
- Endocrinology
Portland campus, Luther Bonney Hall, room 214
Spring 2024 Office Hours:
Wednesdays and Thursdays from 1 – 2 pm and by appointment
Education
- M.B.A., Marketing, University of Southern Maine 1998
- B.S., Business Administration, University of Southern Maine 1996
Research Interests
- Optimizing neurobiology for creative decision-making
- Developing a triple bottom line / sustainability mindset in new ventures
- Marketing the startup company
- Using design thinking to create value in the marketplace