Tina Burnell
SHE | HER | HERS
Web Marketing Specialist II
Faculty, staff, and current students: Are you looking for help with your website?
Tina unknowingly began her career in email marketing in 2005 by using her freshly-minted HTML coding skills to build a custom-designed email bulletin within Microsoft Outlook as a marketing coordinator in the tourism industry. Since joining the Marketing team in 2012, Tina has evolved into project management and content development for email marketing efforts to prospective students.
An integral part of the responsive website redesign project in 2015, Tina was instrumental in the university’s website rebuild project that launched in the fall of 2022. She generated the overall design for the new website and orchestrated content migration and development for high-visibility recruitment pages — including the homepage, the Office of Admissions and Prospective Students subsites, and landing pages for traffic from email marketing campaigns.
Additionally, Tina is the in-house expert for Wrike, the project management software adopted by the Marketing and Brand Management team in 2017, which helps keep the constant flow of tasks and projects on track.