Digital Marketing Analytics | Accelerated Online

Digital Marketing Analytics | Accelerated Online

  • Master of Science (MS)
  • Master’s Program (Online)

Modes of study:

  • Accelerated Online
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In as little as one year, the Digital Marketing Analytics MS at the University of Southern Maine (USM) can help take your career to the next level. This program equips you with in-demand skills in data analytics, artificial intelligence (AI), and digital strategy to make evidence-based decisions and design high-impact digital marketing campaigns.

This STEM-designated program — the only one of its kind in New England — blends AI-driven insights with practical, real-world experience, equipping you with the tools you need to thrive in this rapidly evolving digital marketing landscape.

Prestigious accreditation

The School of Business at USM has earned accreditation from the Association to Advance Collegiate Schools of Business (AACSB)

STEM-designated program

This program is officially recognized by the United States government for its focus on technology and mathematics

Real-world connections

Intern and build your network across 200+ businesses and organizations we have partnerships with throughout Southern Maine

Credit hours

30 required credit hours. Most courses are equal to 3 credit hours.

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Program duration

Typical completion time: 1-2 years.

Department / School

School of Business

Admissions

3 entry terms per year. No GRE required.

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What to expect when you get your Digital Marketing Analytics MS at USM

  • Build the program around your schedule: Take advantage of our flexible online format, designed for working professionals. Courses are offered in accelerated 8-week modules so you can balance your career and education.
  • Equip yourself with real-world knowledge: Our curriculum reflects emerging industry trends and industry trends and best practices, covering:
  • AI applications in digital marketing (chatbots, recommendation systems predictive modeling, and generative AI)
  • Web design & content development, including search engine optimization (SEO) & search engine marketing (SEM)
  • Mobile and emerging technologies including augmented and virtual reality
  • Web analytics, key performance indicators, digital data collection & consumer insights
  • Gain hands-on experience through a digital marketing practicum: Apply classroom learning in real-world contexts. USM’s partnerships with over 200 businesses and organizations connect you directly to industry leaders, giving you the chance to test and refine strategies for potential future employers.
  • Open doors to AI-enabled career opportunities: Whether you’re looking to change careers, enhance your current role, or take on a more strategic leadership position, you’ll graduate with advanced expertise in data analytics, AI integration, and digital strategy; skills employers are seeking in today’s market.

What can you do with a Digital Marketing Analytics MS?

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Build your network across the 200+ businesses and organizations in the USM network throughout Southern Maine, from local start-ups to large, well-known entities like Unum, L.L. Bean, and the
Sea Dogs.

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Get practical knowledge from experts in the field, then apply it in real-world scenarios

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Quality accreditation

Our School of Business is AACSB-accredited. This mark of distinction is achieved by fewer than 5% of all business schools in the world.

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Online student support

Maintain a flexible schedule while earning your degree. You receive the same superior support as students on campus, including virtual office hours with your professors, video meetings with writing assistants, and technology assistance.

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Experienced faculty

Our faculty members possess an exceptional blend of academic expertise and professional experience to best advise you on how to succeed in your career.

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Admission information: MS in Digital Marketing Analytics

Application deadlines

We accept applications on a rolling basis and review them continuously. Students who apply by the recommended deadline will be given priority for spaces that semester.

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Spring term start

Recommended deadline: October 15

Final deadline: December 15

Summer term start

This program is intended for domestic and international students from a variety of educational backgrounds. A marketing degree is not required to enroll in this program. However, students applying for admission will need to have:

  • Earned an equivalent of a U.S. undergraduate degree from an accredited college or university with a GPA of 3.0 or higher
  • Undergraduate statistics course with a grade of B or higher (or complete a graduate level quantitative reasoning course during the first term prior to enrolling in any 600 level courses). Because of the importance of data in digital marketing it is important for students to explore data analysis methods. Descriptive and inferential statistics as well as quantitative research methodologies and multivariate data analysis will be taught in the digital marketing research Methods course included in this program.

Applicants are required to provide the following materials:

General requirements

  • Application: Online application
  • Application fee:
    • In-state, out-of-state, and Canadian applicants: Free to apply
    • International applicants: Submit US $50 fee to apply
  • Transcripts: Official transcripts from all colleges or universities attended, excluding the seven campuses of the University of Maine System (UMS transcripts are accessible to USM). A transcript is official when sent directly from the institution.
  • Resume: Submit a resume or CV that outlines professional, volunteer, and community experience.
  • Students whose first language is not English may be required to take one of the following: Test of English as a Foreign Language (TOEFL) or the International English Language Testing System (IELTS) or the Pearson Test of English (PTE) or Duolingo. Applicants must submit official scores as part of the application process. See additional information regarding test scores and requirements.

Additional requirements

One letter of recommendation: Recommendations should be from individuals who are qualified, through direct experience with your academic or professional work, to comment on your ability to undertake graduate study and your chosen profession.

Applications to the program will be reviewed on a rolling basis with priority dates throughout the year.

What are the international student application instructions?

What are the English proficiency test score requirements?

Where do I send my application materials?

Next steps

Our graduate admissions counselors are here to answer you questions about the admissions process, our academic programs, and student support services.

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