Marketing (Online)

Program Type
Undergraduate Major (Online)
Bachelor of Science in Business Administration (BSBA)
Mode of Study

Full-time tuition

$9,210 per year for in-state and $9,990 for out-of-state residents (based on 30 credit hours). See details and other costs

Financial aid

Average offer covers a large portion of tuition & fees.
In-state: nearly 100%;
Out-of-state: nearly 70%.
May include scholarships, grants, waiver, & work-study. Explore aid

Program duration

Typical completion time: 4 years. Flexible options may save time. Explore options


SAT & ACT scores optional. Early action & year-round admissions. View application process & deadlines

Program Highlights

  • Balance your schedule while earning a degree: Our fully online program option allows you to complete coursework from wherever you are.
  • Save money with reduced e-tuition for out-of-state students.
  • Study in an AACSB-accredited program, a mark of quality widely sought after by business schools.
  • Gain professional experience in your area of interest through an internship with one of our community partners.
  • Earn your degree in a “Best Online Program” as ranked by US News & World Report.
  • Take advantage of our Accelerated Graduate Pathway to the MaineMBA.
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Experiential learning

Gain hands-on experience through internships with local, regional, and international clients. The internship is a cooperative, supervised work experience that involves the student, employer, and a School of Business faculty sponsor.

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Career opportunities

Our program fosters the development of professional skills crucial for career success. It is designed to prepare you for a wide range of marketing careers in areas that include client services, new product development, and brand management.

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Program requirements

Acquire a solid grasp of marketing practices and a comprehensive understanding of business. Courses are offered in sought-after career areas such as retailing, advertising, sales, and sports marketing.

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Quality accreditation

Our School of Business is AACSB-accredited. This mark of distinction is achieved by fewer than 5% of all business schools in the world.

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Broaden your career prospects

Choose a minor in the School of Business that aligns with your goals, expands your expertise, and can help you stand out in the job market.

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Looking ahead to graduate school?

Our Accelerated Graduate Pathway to the MaineMBA can save you time and money in earning your Master of Business Administration.

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Diverse, expert faculty

Each of our faculty have more than a decade of experience teaching in their area of expertise. Faculty members publish regularly in top academic journals, including The Journal of Advertising, Journal of Marketing Theory & Practice, Academy of Marketing Science, Journal of Marketing Education, and more.

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Scholarship opportunities

Scholarships offer valuable financial aid that doesn’t need to be repaid. You’ll be automatically considered for Merit Scholarships when you apply for admission by the deadline. Additional opportunities are available.

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Campus resources

The Maine Center for Business and Economic Research, Maine Small Business Development Center, and Center for Entrepreneurship can help expand business, management, and entrepreneurial acumen.

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Next Steps

Our helpful admissions counselors are here to answer your questions about the admissions process, our academic programs, and student support services. We also invite you to explore the many ways to visit campus or to engage with us through online experiences.