Marketing | Online

Program Type
Undergraduate Major (Online)
Bachelor of Science in Business Administration (BSBA)
Mode of Study

Tuition & fees

Costs include tuition, fees, & other costs such as books. See cost details

Financial aid

On average, 92% of enrolled students who file a FAFSA receive an offer. 91% of offers include scholarships, grants, waiver, and/or work-study. Explore aid

Program duration

Typical completion time: 4 years. Flexible options may save time. Explore options


SAT & ACT scores optional. Early action & year-round admissions. View application process & deadlines

Program highlights

  • Balance your schedule while earning a degree: Our fully online program option allows you to complete coursework from wherever you are.
  • Save money with affordable tuition: Out-of-state students are eligible for a reduced e-tuition rate.
  • Study in an AACSB-accredited program, a mark of quality widely sought after by business schools.
  • Gain professional experience in your area of interest through an internship with one of our community partners.
  • Earn your degree in a “Best Online Program” as ranked by US News & World Report.
  • Take advantage of our Accelerated Graduate Pathway to the MaineMBA.
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Experiential learning

Gain hands-on experience through internships with local, regional, and international clients. The internship is a cooperative, supervised work experience that involves the student, employer, and a School of Business faculty sponsor.

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Career opportunities

Our program fosters the development of professional skills crucial for career success. It is designed to prepare you for a wide range of marketing careers in areas that include client services, new product development, and brand management.

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Program requirements

Acquire a solid grasp of marketing practices and a comprehensive understanding of business. Courses are offered in sought-after career areas such as retailing, advertising, sales, and sports marketing.

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Broaden your career prospects

Choose a minor in the School of Business that aligns with your goals, expands your expertise, and can help you stand out in the job market.

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Quality accreditation

Our School of Business is AACSB-accredited. This mark of distinction is achieved by fewer than 5% of all business schools in the world.

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Looking ahead to graduate school?

Our Accelerated Graduate Pathway to the MaineMBA can save you time and money in earning your Master of Business Administration.

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Diverse, expert faculty

Each of our faculty have more than a decade of experience teaching in their area of expertise. Faculty members publish regularly in top academic journals, including The Journal of Advertising, Journal of Marketing Theory & Practice, Academy of Marketing Science, Journal of Marketing Education, and more.

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Scholarship opportunities

Scholarships offer valuable financial aid that doesn’t need to be repaid. You’ll be automatically considered for Merit Scholarships when you apply for admission by the deadline. Additional opportunities are available.

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Campus resources

The Maine Center for Business and Economic Research, Maine Small Business Development Center, and Center for Entrepreneurship can help expand business, management, and entrepreneurial acumen.

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Online student support

Maintain a flexible schedule while earning your degree. Our online students receive the same superior support as those who study on campus, including one-on-one career advising, video meetings with tutors and writing assistants, and technology assistance.

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Welcoming adult learners

We understand the demands of completing your degree while maintaining your work schedule and life responsibilities. Here, you'll find flexibility and personal support to achieve your academic and professional goals.

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Next steps

Our helpful admissions counselors are here to answer your questions about the admissions process, our academic programs, and student support services. We also invite you to explore the many ways to visit campus or to engage with us through online experiences.

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