Choosing a major doesn’t lock you into one career forever – in fact, many exciting careers start with degrees that allow you to explore, adapt and grow.
One great example is a bachelor’s degree in Media Studies at the University of Southern Maine. Students learn how to tell stories, communicate messages, and understand the influence the media has on culture and conversation. They also build practical skills in writing, analysis, production and teamwork that apply to many fields. The program emphasizes both creative expression and critical thinking, helping students understand not just what media does, but how and why it matters.
So, what can you do with that after graduation? Here are five common careers for Media Studies graduates and how the degree can help you get there from here.
1.
Digital content creator
Digital content creators combine creativity with strategy. They might make short videos, design graphics, write captions or create longer stories for websites and social media. Every day is different, which is a big part of the job’s appeal.
Media Studies helps students learn not just how to make content, but also why some stories resonate with people. The curriculum encourages students to consider platform, tone and audience, while building skills in writing, visual storytelling and media analysis.
2.
Marketing and communications specialist
Marketing and communications specialists work behind the scenes to keep messages clear, engaging and true to an organization’s values. One day they might write web copy, and the next, help with a campaign or social media launch.
A Media Studies degree prepares students by focusing on communication across different formats and audiences. Students learn how messages are shaped, how media trends change and why cultural context is important.
3.
Video producer or editor
Video producers and editors bring stories to life through visuals. They might work on promotional videos, documentaries, educational content or digital media projects. Their job combines technical skills, storytelling and teamwork.
Media Studies students get hands-on experience with production tools and learn how narrative, pacing and audience engagement translate on screen.
4.
Public relations coordinator
Public relations coordinators help organizations communicate with the public and the media. They might write press materials, support events, coordinate outreach or help manage the organization’s reputation.
Media Studies gives students a strong foundation in writing, media literacy and critical thinking.
5.
Media researcher or analyst
Media researchers and analysts examine how media is created, shared and used. They might work in research groups, policy organizations, marketing firms or academic settings.
A Media Studies degree supports this path by developing strong research, critical analysis and data interpretation skills. Students learn how to evaluate media systems, identify patterns and ask informed questions, preparing them for roles that require thoughtful insight and evidence-based decision making.
Where will media studies take you?
A B.A. in Media Studies allows students to explore their interests, build useful skills and create a path that aligns with their goals. Visit the program page to learn more about the Media Studies program, courses and opportunities at USM.
Considering a degree in media studies?
Wherever you see yourself in the media landscape, a strong foundation in storytelling and analysis can help you move toward it. Learn more about how to begin.
