Creating, contributing to and managing university-affiliated social media accounts

To protect the university’s reputation, ensure continuity, and support account managers, all university-affiliated social media accounts must follow the requirements outlined below.

Who do these requirements apply to?

These requirements apply to any faculty member, staff member, student employee, or student volunteer who:

  • Creates, manages, supervises, or posts content on a USM-affiliated social media account.
  • Oversees accounts for departments, programs, centers, clubs, teams, or initiatives tied to USM.

Account Requirements

Step 1: Required Training
All account managers, supervisors, and page contributors (faculty, staff or student) must review the following required social media training materials. Time commitment is approximately 50 minutes.


Important: You must review the recording in full, not just the presentation. You will not be able to answer the quiz questions if you only review the slides.

Step 2: Required Quiz
Any individual who supervises and/or works on a university-affiliated social media account—student or UMS employee—must complete the quiz with a score of 100%. Time commitment is approximately 5 minutes.

The code word appears at a random point in the workshop recording. If you know the code word but the spelling does not match the “correct” Google Forms answer, that is acceptable. In this case, a score of 5 out of 6 will be accepted.

Step 3: Account Registration
All university-affiliated social media accounts across all platforms must be registered.

Registration guidelines:

  • One form should be submitted per department, club, team, or unit.
  • Example:
    • A field hockey team submits one form listing all affiliated accounts.
    • A school or college submits one form for its main accounts, while each sub-department with its own accounts submits a separate form.
  • Include accounts you know exist but you no longer have access to and note this in the form.
  • Submit a new form whenever account details change (e.g., staff or student turnover).
  • Submit a form even if the account manager has not yet been hired; submit a new form once they join.


Important: If registration forms are not received by the required deadlines, accounts will be assumed dormant and may be removed from the platform.

Step 4: Annual Fall Recertification
All university-affiliated social media accounts will require recertification annually. A new form will be sent each fall where the registration process (Step 3) must be recompleted.