Our Core Focus
Our office works across three strategic areas, offering additional resources and tools for the university across these areas where we can:
- Strategic Marketing Campaigns: Driving strategic enrollment growth through the development and execution of strategic recruitment campaigns that engage prospective students and other key audiences.
- Strategic Communications: Enhancing the university’s reputation and building awareness among external stakeholders through compelling storytelling and effective media relations.
- Brand Strategy: Strengthening affinity for USM by ensuring a consistent, impactful brand identity across visual design, digital platforms, and institutional touchpoints.
Resources and standards for the USM community
Branding resources and standards
Explore tools and guidelines that make it easy to represent USM using design templates, image banks, and other creative resources.
Writing standards
Explore writing standards that help you communicate clearly and consistently when representing USM across websites, publications, and other communications.
Social at USM
Engage with us across our socials and explore what it means to be a Husky! Plus, find useful policy and resource information.
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