Creating, contributing to, and managing university-affiliated social media accounts

To protect the university’s reputation, ensure continuity, and support account managers, all university-affiliated social media accounts must follow the requirements outlined below.

Who do these requirements apply to?

These requirements apply to any faculty member, staff member, student employee, or student volunteer who:

  • Creates, manages, supervises, or posts content on a USM-affiliated social media account.
  • Oversees accounts for departments, programs, centers, clubs, teams, or initiatives tied to USM.

Account requirements

Step 1: Required training

All account managers, supervisors, and page contributors (faculty, staff, or students) must review the following required social media training materials. Time commitment is approximately 50 minutes.

Watch the training video View the training presentation

Important: You must review the recording in full, not just the presentation. You will not be able to answer the quiz questions if you only review the slides.

Step 2: Required quiz

Any individual who supervises and/or works on a university-affiliated social media account — student or UMS employee — must complete the quiz with a score of 100%. Time commitment is approximately 5 minutes.

Take the training quiz

The code word appears at a random point in the workshop recording. If you know the code word but the spelling does not match the “correct” Google Forms answer, that is acceptable. In this case, a score of 5 out of 6 will be accepted.

Step 3: Account registration

Registration temporarily unavailable

The social media account registration form is temporarily unavailable. Please hold off on submitting a new account registration at this time.

Updated information about social media training and registration will be announced in September. If you have already completed the current training, you do not need to repeat it at this time.

Registration guidelines:

  • One form should be submitted per department, club, team, or unit.
  • Example:
    • A field hockey team submits one form listing all affiliated accounts.
    • A school or college submits one form for its main accounts, while each sub-department with its own accounts submits a separate form.
  • Include accounts you know exist, but you no longer have access to, and note this in the form.
  • Submit a new form whenever account details change (e.g., staff or student turnover).
  • Submit a form even if the account manager has not yet been hired; submit a new form once they join.

Important: If registration forms are not received by the required deadlines, accounts will be assumed dormant and may be removed from the platform.

While annual recertification is not required, we encourage account managers to revisit the training as needed and stay current on evolving accessibility requirements and best practices.