Tourism and Hospitality is excited to offer a Craft Beverage Micro-Credential, coming soon!   Through online learning, immersive weekend training with lectures and on site field trips, and an applied learning experience, learners will:

  • Understand legal and regulatory aspects of the beverage industry, including labeling, licensing, and health and safety requirements.
  • Understand legal and regulatory aspects of responsible drinking and serving.
  • Understand the standard three-tier structure of alcoholic beverage distribution in the United States, and can identify several state-specific, and emerging exceptions to that standard structure.
  • Understand the alcoholic beverage distribution system in Maine.
  • Be able to identify various types of beverages, including both alcoholic and non-alcoholic beverages, in terms of basic ingredients, styles, fermentation, and/or distillation processes.
  • Understand the basics of craft beverages, including the production, origins, ingredients, styles, and flavors of craft beer, wine, coffee, tea, and other common beverages. 
  • Develop palate and sensory skills, enabling them to use aroma, taste, texture, appearance, and mouthfeel to identify and evaluate the diverse flavors and characteristics of different beverage styles.

The Craft Beverage Micro-Credential consists of three levels:

  • Level 1: Introduction and Foundation
  • Level 2: Training and Practice
  • Level 3: Application and Feedback

More information coming soon!

Craft Beverage Micro-Credential Level 3 Standards

Level 3 of the Craft Beverage Micro-Credential is awarded to learners who apply the knowledge gained in Level 1 and 2 in and beverage industry internship, externship, job, apprenticeship, service learning, or other approved applied learning experience through the following assessment:

  • Written implementation plan and 30-16 minute presentation that incorporate knowledge gained in Level 1 and Level 2 to address a learner-identified need(s) in a beverage industry or beverage-related industry business in which they are engaged with through employment, internship, or other approved connection.
  • Written reflection addressing feedback from teaching faculty or another relevant party on the implementation plan.

Level 3 assessment will be graded using the following rubric. 

Total Points Available: 10

Learner must earn at least 8 points (80%) to earn Craft Beverage Level 3.

Craft Beverage Micro-Credential Rubric

Criteria item

  • Plan identifies a real beverage industry need(s) for a specific beverage industry site, and analysis and evaluation demonstrate full understanding of all beverage industry knowledge covered in Level 1 and 2 related to the identified need(s).
  • Implementation plan recommendations support analysis and evaluation with strong arguments and well-documented evidence.
  • Implementation plan recommendations are realistic and feasible for the specific beverage industry site it is designed for, and include detailed, thorough steps/instructions to enact.
  • Implementation plan recommendations demonstrate full understanding of all beverage industry knowledge covered in Level 1 and 2 related to the identified need(s).
  • Reflection paper demonstrates improvement by addressing feedback received during the presentation of the implementation plan.

Scores for each criteria item

  • Met: Learner fully met criteria. – 2 points
  • Partially Met: Learner met the criteria, but some information is missing, incomplete, or inaccurate. – 1 point
  • Did Not Meet: Criteria item was absent or all information was inaccurate. – 0 points