USM’s Official Social Media Accounts
Social media is a powerful storytelling and engagement tool for the University of Southern Maine (USM). The following accounts are considered the official accounts at USM and strive to engage our many audiences. We hope that you will follow and engage with us there!
USM’s official accounts managed by the Marketing & Strategic Communications Department are:
USM’s official accounts co-managed by the Marketing & Strategic Communications Department are:
University-affiliated Social Media Accounts
In addition to the official USM channels, we know some departments/clubs/organizations may be interested in creating their own social media accounts. There are requirements in place to facilitate this while protecting the brand image across platforms and accounts.
When managed effectively, social media can be a great way to connect with your specific audience(s). However, social media comes with a potential risk of causing harm to the reputation of your department/program/organization and/or the University itself.
All University of Southern Maine (USM) employees designated as social media communicators must read the Social Media Compliance Policy in full.
In this section, we hope you’ll find the resource and policy information helpful as you consider creating an affiliate account, or if you need training or have questions in managing one.
NOTE: Even when registered, account names, handles, and descriptions may not impersonate the University or imply official representation, including language suggesting the account is the “real,” “main,” or “official” University account. The University reserves the right to report, flag, or request removal of accounts, content or other that do not adhere to these guidelines or that could create confusion, misrepresentation, and/or unfair detriment to the University’s brand, reputation, or community trust.
Questions or Support
For questions about social media accounts, training, or registration, please contact Sierra Dann, Social Media Manager & Content Producer.